How to Combine Streaming and Linear Viewership Data into One Master Sheet

Merge broadcast reports from every partner into one clean, consistent master dataset.

Each broadcaster exports viewership reports in its own unique format – different fields, different naming conventions, and different date/time formats. Combining all of this manually can take days.

Cheatdeck consolidates everything into one consistent master sheet you can finally trust.

Why Viewership Data Is Hard to Merge

Different metric names (AA, RTG, Avg Audience, etc.)
Exports in different languages
Varying date/time formats
Team names and game names inconsistent across partners
Same game broadcast multiple times across markets

Manual consolidation is slow and error-prone.

How Cheatdeck Automates the Merge

1. Load All Broadcaster Files

Select all CSVs/XLSX files for the period.

2. Normalize Game Names

Detect home/away teams
Convert naming formats (A @ B, B v A)
Standardize abbreviations and foreign-language variants

3. Standardize Metrics

Cheatdeck maps each broadcaster’s columns into your unified schema while preserving extra fields.

4. Add Metadata

platform_type (streaming or linear)
broadcaster_name
country

5. Append to Your Master Viewership Sheet

Everything ends up structured and aligned.

Why This Saves Days of Cleanup

You define the rules once.
Cheatdeck handles every partner, every season, every export – consistently.